Marketing

Marketing

• Aggressive Marketing and Discounting Drive McBride Homes’ Success

  St. Louis-area builder positions itself as a housing “retailer.”

   

• Walk Score Spins Off New Tool: Transit Score

  Does your house come with a train or a bus?

   

• Home Building 360: Slowing Market Brings Builders, Realtors Together

  Builders turn to multiple listing services to sell specs as new-home buyers rely on agents for expertise in a topsy-turvy market.

   

• Customers Still Expect Bargains Before They’ll Buy Homes

  Offering incentives and discounts continues to be the status quo for most builders.

   

• Balancing Marketability and Environmental Sensibilities in a High-Performance House

  Connecticut spec builder accomplishes reducing environmental impact while building homes that are profitable.

   

• Timely Decisions Boost Colorado Builder

  As its markets faltered, Boulder Creek Builders rebranded and rebuilt itself for success.

   

• Tar Balls Appear on St. Joe Co.'s Florida Beaches

  Developer launches cleanup for effects of Gulf oil spill on its Panhandle property and prepares to send the bill to BP.

   

• House Hunters Defy Traditional Gender Roles

  Men and women look for different things when buying a home, and their priorities no longer follow an Ozzie-and-Harriet formula, according to a recent ZipRealty survey.

   

• How to Reach Today's Buyers

  Market researcher Barb Nagle Statler discusses in this video interview how to connect with today's buyers, who are no longer the aspirational purchasers of the housing boom.

   

• Wausau Homes Starts Fresh in Its Second Half-Century

  A new marketing and sales strategy focuses on reducing buyers’ anxieties.

   

• Companies That Stage and ‘Tend’ Vacant Homes Find New Business in Housing Slump

  But few banks, despite their high volume of REO properties, seem to avail themselves of these services.

   

• Get Your Green Message Out

  Customers need to hear about the benefits of high-performance houses many times and in many different ways, a marketing pro told attendees at the NAHB Green Building Conference.

   

• Go Beyond Square Footage to Sell Smaller Homes

  Designers Sarah Susanka and Michael Woodley share their thoughts about perception and reality at the Housing Leadership Summit.

   

• Future Trends for Home Builders to Consider

  Expect fundamental changes in every aspect of the housing market in the near future.

   

• Big Builders Gear Up For a Big Week

  Companies promote tax credit, special offers locally and nationally to capture signed contracts by April 30.

   

• 10 Ways For Builders to Improve Their Online Marketing Efforts

  Internet marketing experts Mollie Elkman and Brad Bombardiere offer solid strategies for social media, builder Web sites, and more.

   

• Pulte Punches Up Del Webb Brand in Florida

  Three Florida active-adult communities are getting more amenities and name changes to boost the brand presence.

   

• Al Trellis Launches ‘Values That Matter’ For Builders

  Program offers exclusive home plans, marketing, and more for small production builders.

   

• 10 Top-Selling Small-Home Communities

  Builders across the country crack the code for selling small houses.

   

• Champion Launches Its First Green Modular Home

  GO House will use a direct-to-consumer market strategy designed to connect buyers with builders.