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GO House will use a direct-to-consumer market strategy designed to connect buyers with builders.
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But real estate agents insist they show houses based on client preferences, not on their potential compensation.
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Builder is accused of promising amenities that have yet to be delivered at community with a history of controversy.
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A presentation at SURFACES 2010 outlines how to reach female buyers today.
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The all-important spring selling season becomes even more significant this year with a slow housing market and temporary home buyer tax credits. Here are 10 tips to improve your chances of having a successful campaign.
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The Irvine Company and six builders are working in tandem to build and sell nearly 700 homes during the next two years.
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Charter Homes, which offered same benefit for December sales, wants to assuage buyers' fears about missing April 30 deadline.
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Fulton Homes will have a 30-second local commercial during the Super Bowl.
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Builder Online’s Alison Rice talks with Dina Gundersen of Monte Hewett Homes about how and why small builders can integrate video into their marketing efforts.
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Use caution when promoting green products or homes.
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Purchases made with small-business credit card will earn reward points redeemable for gift cards.
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IBS speaker: ‘They joined your Facebook page. They want to talk to you.’
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Speakers give strategies for competing against foreclosures.
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How to make the most of your visit to Las Vegas for the 2010 International Builders Show.
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A San Diego green neighborhood sells out its first release of new homes in one weekend.
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KB Home and Shea Homes let prospects access new-home information on their cellphones.
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Quelling fear and creating must-have products are secrets to selling to Baby Boomer buyers.
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Certain annual studies have become critical to some builders' marketing efforts.
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Regis Homes is averaging at least one sale per week in each of its four active communities.
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New Home Inc. founder says reliable distribution is what this sector has lacked.